Mass-timber residential construction lit at night, cranes still against a dark sky.

The Future

Where we're headed if current conditions persist

This is not a forecast. It is a set of conditional stories: what could follow if construction, incomes, and policy stay near their current paths — and what would have to change.

By Stephen S. JemalPublished: 16 September 202611 minute read
SolutionsConstructionAffordabilityPolicy

What You'll Learn

  • The difference between a forecast and a scenario
  • What UN-Habitat's 96,000-a-day figure implies if production stays far below need
  • Why cheaper credit can fail as an affordability strategy
  • Which variables would have to move for affordability to improve

The future of housing is not a date. It is a fork. One path is familiar: cities add people faster than they add adequate homes, high-income prices eat incomes, and politics oscillates between demand subsidies and planning fights. Another path requires production and rules to change at the same time. This article does not choose a winner. It names the forks.

Current trajectory

UN-Habitat's production-need estimate is 96,000 adequate units a day through 2030.[1] The world's population is still growing from 8.2 billion.[2] If actual adequate production stays far below that pace, the number of people in informal, overcrowded, or otherwise inadequate housing does not stabilize. It compounds.

In high-income markets the same trajectory looks different. CMHC's Canadian example is unusually blunt: current construction versus 417,000–469,000 starts a year needed, in its model, to restore pre-pandemic affordability by 2036.[3] Stay near the lower path and the affordability 'gains' from a soft year of prices can recede.

Housing supply expansion

A supply-expansion scenario requires more than cranes on a homepage. Land has to be legally buildable in the places people need. Finance has to tolerate a long pipeline. Labour and materials have to exist. OECD's 2026 work is explicit that social and affordable rental supply is part of this, not an afterthought.[4]

Industrial and off-site construction could matter if they actually cut time and cost at scale. That is a testable claim, not a brand slogan.

Affordability improvement

For measured affordability to improve, housing costs have to grow more slowly than the incomes of the households who are currently shut out — or fall. That can happen through more supply, through income growth, through targeted social housing, or through a price correction. Rate cuts alone can raise borrowing power and bid prices back up. They are not a complete affordability strategy.

Continued affordability decline

If prices and rents keep outrunning incomes, high-income cities become machines for transferring money from younger and lower-income households to owners of existing stock. Household formation is delayed. Essential workers commute farther. Political pressure rises. None of that requires a cinematic collapse. Drift is enough.

What could break any of these paths

  • A sharp change in interest rates or credit conditions
  • A planning reform that actually shows up in completions
  • A construction-cost shock in either direction
  • Migration and household-formation shifts
  • Climate displacement, which can create housing need faster than any annual starts series

The honest sentence about the future is not 'we know.' It is: if these conditions hold, this is the direction of travel — and here is what would have to be true for the direction to change.

Key Takeaways

  • Scenarios are labeled as scenarios. They inherit the uncertainty of their assumptions.
  • A world that urbanizes without a matching rise in adequate dwellings will grow informal settlements, not 'tighten a bit.'
  • In high-income cities, incomes must outpace housing costs, or supply must rise where demand is, or both.
  • Industrial construction is one possible lever, not a guaranteed outcome, and JemRock's interest in it is disclosed.

Frequently Asked Questions

Does Stephen S. Jemal have a business interest in housing solutions?

Yes. He is President and CEO of JemRock Organization LLC, which promotes BUILT, a housing-manufacturing platform. When this publication discusses industrial construction, factory production, or JemRock, that relationship is disclosed. Readers should treat affiliated claims as affiliated claims.

Sources & Data

  1. [1] Tier 1 — Primary

    UN-Habitat. UN-Habitat sounds the alarm on the global housing crisis in its 2024 Annual Report.

    Published: 2 June 2025
    Accessed: 16 September 2026
    Type: government
    Scope: World

    Supports: 96,000 units a day needed to 2030; 2.8 billion lacking adequate housing.

    Open original source
  2. [2] Tier 1 — Primary

    United Nations Department of Economic and Social Affairs, Population Division. World Population Prospects 2024: Summary of Results.

    Published: 1 July 2024
    Dataset period: 2024
    Accessed: 16 September 2026
    Type: dataset
    Scope: World

    Supports: World population still growing from 8.2 billion toward a later-century peak.

    Open original source
  3. [3] Tier 1 — Primary

    Canada Mortgage and Housing Corporation. Slowing home construction threatens recent affordability gains.

    Published: 1 January 2026
    Dataset period: 2026
    Accessed: 16 September 2026
    Type: research
    Scope: Canada

    Supports: Canada as an example of a quantified supply trajectory versus current starts.

    Open original source
  4. [4] Tier 1 — Primary

    OECD. Tackling the affordability gap through increased supply of affordable and social housing.

    Published: 1 July 2026
    Accessed: 16 September 2026
    Type: research
    Scope: OECD/EU

    Supports: Affordability gap linked to insufficient affordable and social supply.

    Open original source

About Stephen S. Jemal

Stephen S. Jemal is a Brooklyn-born entrepreneur, the founder of Nobody Beats The Wiz, and President and CEO of JemRock Organization LLC. He writes on housing as a business operator, not as an academic economist.

Full author page

Related Research