
The Future
Where we're headed if current conditions persist
This is not a forecast. It is a set of conditional stories: what could follow if construction, incomes, and policy stay near their current paths — and what would have to change.
What You'll Learn
- The difference between a forecast and a scenario
- What UN-Habitat's 96,000-a-day figure implies if production stays far below need
- Why cheaper credit can fail as an affordability strategy
- Which variables would have to move for affordability to improve
The future of housing is not a date. It is a fork. One path is familiar: cities add people faster than they add adequate homes, high-income prices eat incomes, and politics oscillates between demand subsidies and planning fights. Another path requires production and rules to change at the same time. This article does not choose a winner. It names the forks.
Current trajectory
UN-Habitat's production-need estimate is 96,000 adequate units a day through 2030.[1] The world's population is still growing from 8.2 billion.[2] If actual adequate production stays far below that pace, the number of people in informal, overcrowded, or otherwise inadequate housing does not stabilize. It compounds.
In high-income markets the same trajectory looks different. CMHC's Canadian example is unusually blunt: current construction versus 417,000–469,000 starts a year needed, in its model, to restore pre-pandemic affordability by 2036.[3] Stay near the lower path and the affordability 'gains' from a soft year of prices can recede.
Housing supply expansion
A supply-expansion scenario requires more than cranes on a homepage. Land has to be legally buildable in the places people need. Finance has to tolerate a long pipeline. Labour and materials have to exist. OECD's 2026 work is explicit that social and affordable rental supply is part of this, not an afterthought.[4]
Industrial and off-site construction could matter if they actually cut time and cost at scale. That is a testable claim, not a brand slogan.
Affordability improvement
For measured affordability to improve, housing costs have to grow more slowly than the incomes of the households who are currently shut out — or fall. That can happen through more supply, through income growth, through targeted social housing, or through a price correction. Rate cuts alone can raise borrowing power and bid prices back up. They are not a complete affordability strategy.
Continued affordability decline
If prices and rents keep outrunning incomes, high-income cities become machines for transferring money from younger and lower-income households to owners of existing stock. Household formation is delayed. Essential workers commute farther. Political pressure rises. None of that requires a cinematic collapse. Drift is enough.
What could break any of these paths
- A sharp change in interest rates or credit conditions
- A planning reform that actually shows up in completions
- A construction-cost shock in either direction
- Migration and household-formation shifts
- Climate displacement, which can create housing need faster than any annual starts series
The honest sentence about the future is not 'we know.' It is: if these conditions hold, this is the direction of travel — and here is what would have to be true for the direction to change.
Key Takeaways
- Scenarios are labeled as scenarios. They inherit the uncertainty of their assumptions.
- A world that urbanizes without a matching rise in adequate dwellings will grow informal settlements, not 'tighten a bit.'
- In high-income cities, incomes must outpace housing costs, or supply must rise where demand is, or both.
- Industrial construction is one possible lever, not a guaranteed outcome, and JemRock's interest in it is disclosed.
Frequently Asked Questions
Does Stephen S. Jemal have a business interest in housing solutions?
Yes. He is President and CEO of JemRock Organization LLC, which promotes BUILT, a housing-manufacturing platform. When this publication discusses industrial construction, factory production, or JemRock, that relationship is disclosed. Readers should treat affiliated claims as affiliated claims.
Sources & Data
[1] Tier 1 — Primary
UN-Habitat. UN-Habitat sounds the alarm on the global housing crisis in its 2024 Annual Report.
Published: 2 June 2025Accessed: 16 September 2026Type: governmentScope: WorldSupports: 96,000 units a day needed to 2030; 2.8 billion lacking adequate housing.
Open original source[2] Tier 1 — Primary
United Nations Department of Economic and Social Affairs, Population Division. World Population Prospects 2024: Summary of Results.
Published: 1 July 2024Dataset period: 2024Accessed: 16 September 2026Type: datasetScope: WorldSupports: World population still growing from 8.2 billion toward a later-century peak.
Open original source[3] Tier 1 — Primary
Canada Mortgage and Housing Corporation. Slowing home construction threatens recent affordability gains.
Published: 1 January 2026Dataset period: 2026Accessed: 16 September 2026Type: researchScope: CanadaSupports: Canada as an example of a quantified supply trajectory versus current starts.
Open original source[4] Tier 1 — Primary
OECD. Tackling the affordability gap through increased supply of affordable and social housing.
Published: 1 July 2026Accessed: 16 September 2026Type: researchScope: OECD/EUSupports: Affordability gap linked to insufficient affordable and social supply.
Open original source
About Stephen S. Jemal
Stephen S. Jemal is a Brooklyn-born entrepreneur, the founder of Nobody Beats The Wiz, and President and CEO of JemRock Organization LLC. He writes on housing as a business operator, not as an academic economist.
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